Music, Motherhood, and Using Your Voice with Heidi Rojas
When Heidi Rojas's lullaby “The Feelings Song” came across my Instagram feed, I felt it in my bones. It was so powerful, loving, and honest, it sent me down a rabbit hole of watching her videos and listening to her songs and just thinking, “Who is this woman?! I need to talk to her!”
Heidi is an artist, a songwriter, and a mama of two. She’s also a proud first-generation Latina who lives in an intergenerational home in Los Angeles, and her energy is everything. She’s wise, warm, real as hell! But what I didn't know when I first heard her music was the incredible story behind how “The Feelings Song” came to be.
Picture this: Heidi's son, around 16-18 months old, is having what she describes as his first real rage moment. For the first time, this sweet little boy looked at her with pure fury in his eyes. And instead of trying to shut it down or suppress it like so many of us do, Heidi had this profound realization.
“I decided to embrace the rage and accept the rage…I just start singing. Like I'm trying to think like, how can I just sing something that makes that reminds him of how he can express it in ways that are not like hitting and pushing and throwing something at people.” - Heidi Rojas
Instead of trying to shut down the tantrum like so many of us do, she held him. She stayed present. And then, she sang.
“I think that's the moment for boys when it depends on what I do to harness and support his feelings, how he expresses them for the rest of his life. It felt kind of like that pinnacle moment," she explained.
What started as a lullaby for her son became something much bigger – a song that’s now healing parents and children all over the world, with millions of views.
But here's what gets me: Heidi kept that song private for nine months. It was just their family lullaby. Her daughter would sing it to her baby dolls. Her son would sing it to his sister when she got upset. It wasn't until he had a rough day at preschool - sitting there eating his black beans, staring at a laminated picture of mama - that she recorded herself singing it through the crib bars and decided to share their story.
The song went from a few thousand views to over a million in just days. Because it tapped into something we all desperately need - permission to feel it all.
In this episode, we talk about:
What it’s really like raising boys in a world that tells them not to cry
How Heidi's own childhood in Latin culture, where feelings were often suppressed, shaped her parenting
Why Heidi started releasing music at 37 - an act of rebellion in an industry that says women expire at 27
The magic of lullabies, rituals, and little moments that turn into big healing
How showing up for your kid can also mean reparenting yourself
Why the messiest moments often lead to the most meaningful art
…and so much more!
We also talked about her song "Madre Creator", which has become a personal anthem for me. I love it so much!!
“When I say Madre Creator, when I sing the songs about women and how incredible we are, I believe that about myself. And it’s an everyday practice.”
Some of my key takeaways from Heidi:
Music can be medicine—for your kids, and for you. Heidi didn’t write “Let’s Talk About It” to go viral. She wrote it to help her son feel safe in his rage. And in doing that, she gave all of us a permission slip to stop running from big emotions and start singing through them.
Presence > perfection. So many of us are trying to get it “right” as parents, as women, as cycle-breakers. But what Heidi reminds us is that being present, even in the mess, is more powerful than any script or strategy.
Generational healing doesn’t have to be loud to be real. When Heidi shared that her daughter had started singing the lullaby to her baby dolls, I got chills. That’s the work – that’s the shift! We don’t always see it in big moments, but the little things we teach our kids have a ripple effect in a big way!
Rage deserves to be seen, not silenced. A lot of us grew up thinking anger was dangerous or disrespectful. But what if it’s just another way our bodies ask for care? Heidi models what it looks like to make space for the fire—without fear.
Sometimes it’s not about being strong, but staying soft. When the world feels loud, when your kids are spiraling, when your nervous system is shot—softness can feel like the hardest thing. But Heidi shows us how powerful it is to stay open, tender, and rooted in love.
Heidi’s music isn’t just for the ears, it’s for the soul. And this conversation is the same! This episode isn’t just for parents. It’s for anyone doing the tender, brave work of feeling more, honoring your voice, and bringing something transformational to the world.
The way Heidi answered the call to share her music with the world, and stayed faithful to that calling even when it was vulnerable and tender, is wildly inspiring. She didn’t just write songs, she offered soul medicine. And the ripple effect of that has been massive.
I left our convo buzzing, and I know you will too!
You can listen to our full conversation here:
Connect with Heidi Rojas:
Instagram @heidirojasmusic
I Am Enough Instagram @iamenoughsoyfuerteya
Website https://www.heidirojas.com
Connect with Ashley Logan:
Instagram @ashleydlogan
Website https://ashleydlogan.com/
And if there's a guest or topic you want to hear on the pod, send a note to podcast@unapologeticallyyours.com
Unapologetically Yours,
xx Ashley